#LITTLEBIGCELEBRATION

#LITTLEBIGCELEBRATIONS

The campaign is about how the leader of the premium sparkling wines of Martini expanded consumption situations, strengthened its position and won the summer

Situation

Challenge

People used to choose Martini sparkling wine only on big holidays. Especially Martini Asti for the New Year. It is no wonder, since the brand has been communicating for years that this is the best drink for the holiday.

This is what people remembered: Martini sparkling wines - only for big and significant events. And in the summer they switched to other brands, because there are no such big holidays.

The brand came to us with a task: make Martini sparkling wines great at any time of year, especially in summer. But what about when the market is flooded with cheaper counterparts (because of which the category itself has lost its aristocratic flair)?

Filling our glasses with sparkling wine, we accepted this challenge.

STRATEGY

Here at Rockets, we've decided to take a step back from the big holidays and have added some smaller ones. Understandable only to you, your loved ones and like-minded people.

Kindred souls. Those that are not in the calendar, but in the heart.

IDEA

All the small but so important occasions are meaningful for us and worth opening the sparkling wine:
When today is Wednesday
When you wear a new dress
When it's finally a vacation
When you got a promotion

We have united all these small occasions into the idea of #littlebigcelebration (and raised the glass for this again).

AND CREATED 5 DIGITAL VIDEOS

BLOGGERS AND EVERYONE WHO FINALLY FOUND THE REASON TO OPEN THE MARTINI SPARKLING WINE DECIDED TO RAISE THEIR GLASS FOR THEIR #LITTLEBIGCELEBRATION

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Have you finished reading? So this is a #littlebigcelebrations
Uncork the Martini sparkling wine!