HEROES HELP HEROES
A fantastically famous five united for one mission: to remind everyone how crucial safety rules really are
Too lazy to read?
Only 11% of Ukrainians wear reflective elements. Even more concerning: 53% of Ukrainian teenagers admit to risky behavior, despite knowing the dangers associated with explosive devices.
THE SITUATION
In a world overflowing with content, truly important messages often get lost. Especially when safety rules—like staying visible in the dark or avoiding suspicious objects—are delivered in the same old dry, warning tone. It just doesn’t work anymore.
THE CHALLENGE
Who would people actually listen to? Those they admire. Heroes they grew up with. Characters who shaped their sense of wonder, justice, and imagination.
Their voices live rent-free in our heads. One line—and you’re right back in their world. That’s why we teamed up with the official Ukrainian voice actors of cult movie legends: Deadpool, Harry Potter, Professor Dumbledore, Master Yoda, and James Bond.
Their voices live rent-free in our heads. One line—and you’re right back in their world. That’s why we teamed up with the official Ukrainian voice actors of cult movie legends: Deadpool, Harry Potter, Professor Dumbledore, Master Yoda, and James Bond.
THE INSIGHT
Mission accomplished in collaboration with UNICEF, the Ministry of Internal Affairs, the State Emergency Service, and the National Police of Ukraine.
We created a series of audio spots featuring these iconic voices, each delivering safety messages in their unique, unmistakable style—from mine awareness to nighttime traffic safety.
We created a series of audio spots featuring these iconic voices, each delivering safety messages in their unique, unmistakable style—from mine awareness to nighttime traffic safety.
THE EXECUTION
0 UAH paid for using world-famous characters.
4,500 seconds of on-air time on DJ FM and Perets FM.
Approx. 10 million listeners reached across 1,500+ Avrora retail locations.
Bonus coverage at schools, malls, public squares, train stations, cafes, hotels, the VDNH complex—and even an ice arena.
4,500 seconds of on-air time on DJ FM and Perets FM.
Approx. 10 million listeners reached across 1,500+ Avrora retail locations.
Bonus coverage at schools, malls, public squares, train stations, cafes, hotels, the VDNH complex—and even an ice arena.
RESULTS
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